Netflix Price Increase


By Brian Cantoni -, CC BY 2.0,

TV remote showing the ubiquitous Netflix button. Photo via Wikimedia Commons under Creative Commons license.

Chloe Norris, Journalist

In January of 2019, Netflix announced that they would be increasing their prices on their monthly fees for their program. The lowest plan of $8 will go up to $9, the higher plan of $14 will go up to $16. New members will be charged the new price immediately.

Netflix will charge subscribers around $156 per year, depending on their plan. Through email, subscribers will get 30 days notice before the higher monthly bills. The remaining question is, “Why did Netflix up their prices?” The answers may vary but, in October of 2018, Netflix announced that they were $2 billion in debt. The new price hike will be helping to keep investors of the company happy.

“This is the fourth price hike over the last five years and people keep paying,” said financial analyst Rick Munarriz.

Netflix’s subscriber rate has gone up 63% since 2014, giving them an estimate of 150 million subscribed accounts. It is a possibility that Netflix decided to up their prices because of their large debt, or maybe because they knew that most of their subscribers share their accounts with multiple others, allowing other people to not have to pay the monthly fee.

Netflix recently has been coming out with many great new shows and movies. The quickest viewed movie was “Bird Box”, which received over 450 million views within the first week of its release. Netflix has also mentioned releasing a bunch of new great content. This could be another reason for this price increase.

Students here on the campus of U.P. have admitted to using an account that isn’t theirs. Instead, they use family or even friend’s accounts. “The Office and Friends are my favorite shows on Netflix. I am not sure if I will purchase my own subscription in the future. It isn’t very expensive right now, but later the price may increase.” 7th grader Aramari Gonzalez, is far too young to actually pay for her own account and instead settles for sharing with her family.

Not many students were even aware of the price increase, but most weren’t bothered by it because they weren’t the ones having to pay. “Yeah, I heard about the increase a few days ago and I am not the one paying, so I don’t have an opinion on if we keep the subscription or not.” Senior Raymond Alcantara appeared nonchalant about the situation. “I think debt is normal for a company like that. I think they are increasing [prices] because they can and people will still use it and pay.”

There is no certain answer for why Netflix decided to increase their prices but the real thing is on the choice of whether or not you want to keep your subscription.